Service — Google Ads
Performance marketing that spends like it is your own money.
Google Ads strategy, structure and measurement designed around cost per qualified lead and revenue — not clicks.
The challenge
Rising ad costs are usually a measurement and structure problem.
When conversion tracking is incomplete, bidding algorithms optimise for the wrong thing. Broad structures mix high- and low-intent searches, and landing pages leak the traffic you paid for. We rebuild the measurement first, then the account, then the experience after the click.
Signs this is holding you back
- Cost per lead keeps rising with no clear reason
- Leads arrive but sales says quality is poor
- You cannot tell which campaigns produce revenue
- Smart bidding is running on incomplete conversion data
What’s included
What we deliver
- Account auditStructure, search terms, bidding, budgets and wasted spend reviewed in detail.
- Conversion trackingGA4 and Google Ads conversions, enhanced conversions and offline lead import where feasible.
- Campaign architectureSearch, Performance Max, Demand Gen and remarketing structured by intent.
- Ad & landing page testingMessaging and page variants tested against a single, measurable goal.
- Budget pacingSpend allocated to what produces qualified outcomes, reviewed weekly.
- Clear reportingCost per qualified lead and pipeline contribution, explained in plain language.
How it works
Our approach
- MeasureFix tracking so every decision rests on real data.
- RestructureSeparate intent, control waste and focus budget.
- TestIterate on ads, audiences and landing pages.
- ScaleIncrease spend only where unit economics hold.
Outcomes
What we work towards
We agree measurable targets with you after discovery. We never guarantee rankings, leads or revenue — honest forecasting depends on your data, market and budget.
- Lower waste on irrelevant searches
- Bidding trained on qualified conversions
- Clear cost-per-lead and revenue visibility
- Budgets that scale with evidence
FAQ
Common questions
What budget do I need for Google Ads?
It depends on your market, competition and goals. We will recommend a test budget after reviewing search demand and your economics — and tell you honestly if paid search is not the right channel yet.
Is ad spend included in your fee?
No. Ad spend is paid directly to Google from your own account, which you always own.
Can you take over an existing account?
Yes. We start with an audit and keep historical data intact.
Let’s see where Google Ads fits in your growth system.
Book a strategy call and we will review your current set-up and the opportunities worth prioritising.
A focused conversation about your goals, channels and data — with practical next steps, whether or not we work together.