Service — AI & Automation
Practical AI and automation for the work your team should not be doing.
We design workflows that capture, qualify, route and follow up on leads automatically — with people in the loop where judgment matters.

The challenge
Growth stalls when people spend their day copying data between tools.
Leads wait hours for a reply. Reports take a day to assemble. The same questions get answered manually a hundred times. Automation fixes this — but only when the process is designed first. We map the workflow, decide where AI genuinely helps, and build it with clear ownership and fallbacks.
Signs this is holding you back
- Leads wait too long for a first response
- Your team re-types data between forms, sheets and CRM
- Reports are assembled manually every week
- You want to use AI but do not know where it is safe and useful
What’s included
What we deliver
- Workflow mappingDocument the current process, hand-offs and failure points before automating anything.
- Lead capture & routingForms, WhatsApp and ads connected to your CRM with rules for assignment.
- AI-assisted qualificationEnquiries summarised and scored with transparent criteria your team can review.
- Chat experiencesWebsite or WhatsApp assistants grounded in your own approved content, with human hand-off.
- Follow-up sequencesEmail and messaging sequences triggered by real behaviour and stage changes.
- Reporting & alertsAutomated summaries and alerts when numbers move outside expected ranges.
How it works
Our approach
- MapUnderstand the process and where time is lost.
- DesignChoose tools and define rules, data and safeguards.
- BuildImplement, test with real scenarios and document.
- MonitorTrack errors and outcomes, and refine the logic.
Outcomes
What we work towards
We agree measurable targets with you after discovery. We never guarantee rankings, leads or revenue — honest forecasting depends on your data, market and budget.
- Faster response to every enquiry
- Less manual data entry and fewer errors
- Consistent follow-up without extra headcount
- AI used where it helps, with humans accountable
FAQ
Common questions
Which tools do you work with?
We choose tools to fit your stack and budget — commonly CRMs, email platforms, webhooks and automation platforms such as Make, Zapier or n8n. Specific integrations are confirmed during scoping.
Is it safe to put AI in front of customers?
It can be, with the right guardrails: grounding answers in approved content, clear disclosure, data minimisation and a fast route to a human. We design those in from the start.
What happens to our data?
We follow data minimisation, document every integration and use your own accounts wherever possible so you stay in control.
Let’s see where AI & Automation fits in your growth system.
Book a strategy call and we will review your current set-up and the opportunities worth prioritising.
A focused conversation about your goals, channels and data — with practical next steps, whether or not we work together.